Enterprise purpose: to create featured companies, green business, humanities business
Corporate ethics: integrity and dedication, unity and self-discipline
Enterprise style: serious and pragmatic, fast and efficient
Corporate philosophy: survival concept: danger, risk thinking into the ranks

Development concept: the concept of a decision of ideas, ideas determine
Learning concept: a source of competitive advantage is to keep learning
Market concept: the market is the highest command of the enterprise
Effective Idea: Seize costs and maximize benefits